FICCI is the India’s Apex Chamber of Commerce and Industry incorporated to facilitate communication and exchange between key industry figures, influencers, and policy makers. In furtherance of this objective FICCI organizes FRAMES, Asia’s largest annual global convention the on business of the Media & Entertainment (M&E) annually.
FICCI is organising ‘Frames Content Hub' in partnership with Korea Creative Content Agency (KOCCA) on 11th & 12th November 2021, which is an agency of the Ministry of Culture, Govt. of South Korea.
During the Content Hub, FICCI and KOCCA are going to organise B2B meetings between with South Korean content seller and Indian content buyers virtually through FICCI’s Bike platform providing opportunity to interact one to one virtually with the Content sellers from Korea for TV and OTT.
The Korea Creative Content Agency (KOCCA), a Korean Government agency that oversees and coordinates the promotion of the Korean content industry, was established in May 2009 by integrating five related organizations, including the Korean Broadcasting Institute, the Korea Culture & Content Agency, and the Korea Game Agency. KOCCA is headquartered in Naju, the so-called “culture and art city” of Jeolla Province, Korea.Read More
MD and Founder, Vista India
Head Content, Sony Entertainment Television
Head Commercial, Eros Group
Alumnus of JBIMS
Associate Creative Director- Sony LIV
Head Friction Content Development, Sony Entertainment Television
India is home to a host of languages, vibrant cultures, and traditions. Defining buying habits is key to understanding audience behaviour in India. The potential of content marketing is huge in the region, albeit the challenges in realizing that potential. Audience consumption behaviour in India is complex and dynamic. Expanding to this market isn’t for the risk-averse, but the opportunity is well worth the risk. Businesses execute what the industry envisions. The evolving technology in the field of audience behaviour mixed with industrial resilience towards content marketing will shape the future and penetration of content in India.
Date: 29th October 2021 | Time: 1200 Noon (IST)